A Viral Sensation

Working with YouthBuild Philadelphia, my focus was on an energized and  Creative Strategy that went beyond traditional content, aiming to tell a joy-filled, full sensory story about the organization's community of administrators, faculty, and students.  I led the charge on reactivating their Instagram presence, not just to gain followers, but to strengthen Brand Consistency to elevate their visual identity. This involved introducing a streamlined, high-quality photographic aesthetic that reflected the professionalism and gravitas of their mission, ultimately culminating in the organization's first viral reel. The success of this approach—driving thousands of views and shares—demonstrated the power of intentional, well-crafted and well-timed messaging.

Furthermore, I introduced new communication workflows by integrating tools like Eventbrite and SmugMug. This wasn't merely about convenience; it was a deliberate move to create a more polished and efficient system for sharing vital information and cherished memories, like those from the annual Acceptance March. This infrastructure has been critical in building sustainable momentum, ensuring the organization's digital presence continues to grow and reflect the profound impact it has on the community.